![]() Previously, Tencent subsidiary TiMi Studio Group announced a number of IP derivatives, including “Honor of Kings: World,” an open-world action-RPG game, saying that these new games would simultaneously undergo global releases. Subsequently, it announced that the 2022 Honor of Kings World Champion Cup (KCC) will start at the end of the year, with 16 international teams competing, and the prize money will be as high as $10 million. Starting from July, several rounds of alpha testing will gradually be conducted. Lastly, I am surprised that players can create multiple accounts.Tencent ‘s overseas distribution brand, Level Infinite, announced on Tuesday that it will launch the international version of TiMi Studio Group’s MOBA game Honor of Kings before the end of this year. I wonder if the company’s partnerships (with brands such as Burberry) and staggering advertisements (Chinese New Year, for example) could have been possible if this were a stand-alone company not connected to Tencent? Would the game’s popularity created enough “noise” for prospective partners? With the product being offered for free, easy to set up, and easy to use undoubtedly helped onboard new users quickly, it is the innovative strategies and constant exploration to push novelty ensuring it doesn’t become “too easy” or “boring” for users that I believe continues to help drive interest and market share. I was particularly intrigued by the network effect strategy implemented in 2015. What a fascinating platform company to dive into, Serrino.Īs someone who does not have a Tencent account, I find it interesting that the company’s portfolio diversification into games is bolstering the juggernaut’s overarching market position. In November of 2020, Tencent claimed a record of 100 million daily active users on Honor of Kings and approached $10 billion in total player spending since its launch with almost $265 million in revenue. The game is not so different from other popular MOBA like Dota 2 and LOL but is much simpler to master, giving the user a lower barrier to entry. It is a multiplayer online battle arena (MOBA) mobile video game between two teams of five players who must take down their opponent’s central base to win. It was free to play, but players had to pay for special weapons and superpowers. The game made it easy for players to set up competitions with colleagues, adding to its appeal. In 2015, Tencent released Honor of Kings, or Arena of Valor, in its international adaptation. ![]() This increment is due to the number of revenue contributions from its flag games, like Honor of Kings that Tencent has developed and League of Legends or Fortnite that Tencent has owned. ![]() In 2010, Tencent had its first web-based multiple-player online game (MMOG) launched Qi Xiong Zheng Ba and officially entered the game industry.Īs of 2021, Tencent’s market has reached $880 billion and achieved a Compound Annual Growth Rate of 23.7% over the past six years in Gaming revenues, up from $5 billion in 2015 to $25 billion in 2021. In 2003, Tencent launched its QQ.com as a platform to offer a broader range of services and entertainment (new, fashion, sports, games, etc.), created and only licensed by Tencent. The company remained unprofitable for the first three years of operation. The product became popular among young generations eager to communicate with each other and the world. In 1999, Tencent released its first product, an instant messaging service, OCIQ ( Latter “QQ”). The company’s mission is to promote sustainability and innovation while helping shape the digital future of industries with the economy. ![]() The corporation is based in Shenzhen with offices across Asia, including Tokyo and Seoul, Amsterdam, and Palo Alto, California. Tencent, founded in 1998, is one of China’s largest technology companies.
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